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What are some best practices for identifying impactful AI use cases?
What are some best practices for identifying impactful AI use cases?
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Written by Gopi Krishna Lakkepuram
Updated over a week ago

When exploring how to best leverage AI within your business, focus on identifying high-value use cases that align with broader strategic goals and have a clear path to ROI. Here are some best practices:

  • Conduct workshops with cross-functional teams: Bring together stakeholders from different departments to brainstorm ideas. Different perspectives will help uncover the most promising opportunities.

  • Focus on enhancing human capabilities: Look for ways AI can augment human skills rather than replace them. This builds trust in AI and focuses its power where it shines.

  • Prioritize opportunities to optimize data: AI thrives when applied to data analysis, processing, and insight generation. Identify areas where better data utilization would be impactful.

  • Evaluate customer pain points: Look at your customer journey and determine where AI could delight customers by improving experiences or offerings. Highly customer-centric use cases often provide significant value.

  • Assess repetitive and time-consuming tasks: AI excels at automating rote work. Analyze workflows to determine where automation could free up employees for higher-level work.

  • Start small, think big: Look for contained, low-risk pilots that can demonstrate quick wins and build confidence in AI's potential before pursuing larger initiatives.

  • Define clear success metrics: Tie use cases to tangible business results like cost savings, revenue increases, or operational efficiency gains. This focuses efforts and simplifies ROI projections.

  • Prioritize integration readiness: Consider the level of effort required to integrate potential AI applications into existing infrastructure. Pursue use cases with more seamless integration paths first.

  • Evaluate required data assets: Factor in the availability, quality, and accessibility of data needed to train AI models. Use cases relying solely on existing ready data have faster paths to deployment.

  • Assign an AI champion: Appoint someone to shepherd AI explorations and use cases. Their cross-functional authority and mandate to drive adoption streamlines identifying high-potential opportunities.

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