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Artificial Intelligence in Business
What analytics help optimize my product's usage of Generative AI?
What analytics help optimize my product's usage of Generative AI?
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Written by Gopi Krishna Lakkepuram
Updated over a week ago

Harnessing analytics unlocks evidence-based optimization of generative AI's application. Valuable analytics include:

  • Prompt relevance testing: Systematically evaluate prompt outputs versus ground truth data or human evaluations to refine prompts for maximum usefulness.

  • Output utility analysis: Assess how often and in what ways real users leverage or engage with AI-generated content to focus improvements on most valuable outputs.

  • User feedback correlation: Analyze correlations between user satisfaction feedback on AI interactions and attributes like prompt versions, personas, and models to guide optimizations.

  • Conversation analytics: For conversational AI, evaluate dialog analytics like intent recognition accuracy, slots filling rates, and fallback rates to improve conversations.

  • Interaction analytics: Analyze user interaction patterns with AI features. Examples include queries, dwell times, clicks, conversions, and arranges. The insights identify refinement areas.

  • Demographic analytics: Segment key performance metrics like satisfaction, utility, and error rates by user demographics. The breakdowns reveal which user groups to focus improvements on.

  • Multivariate testing: Run A/B tests varying prompts, models, endpoints, and hyperparameters together to uncover which combinations optimize objectives like conversion, satisfaction, and engagement.

  • Data visualization: Visually explore usage analytics broken down by attributes like time, geography, user cohorts, devices, and versions. Visual inspection often exposes unexpected insights.

  • Application feature analytics: Track integration points between AI and other parts of the product experience to identify handoff points to optimize and areas where tighter integration would benefit users.

  • Cost efficiencies: Continuously analyze the costs versus value delivered by different AI feature configurations and usage levels to right size investments.

  • Forecasting analytics: Apply predictive analytics techniques like regression to estimate future AI costs, capacity needs, and potential business value based on historical trends.

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